International Go-to-Market Strategy
Choose the right markets, positioning, partners, channels and commercial priorities.
International Growth.Measurable Results.No Guesswork.
I help founders and leadership teams enter new markets, strengthen underperformingmarketing and turn investment into measurable commercial growth.
Senior experience
without the agency layers
You need someone who has done this, not someone who has only read about it.
I am Adriana Lyon-Shaw, an international growth strategist and Fractional CMO with more than 15 years of experience leading marketing across EMEA, Latin America and Asia Pacific. I work directly with founders, directors and CEOs who need clearer strategy, stronger execution and measurable commercial results.
How I help
Senior strategy. Practical execution. Commercial accountability.
Fractional CMO
Senior marketing leadership without the cost of a full-time executive hire.
Marketing Audit and Growth Plan
A clear assessment of what is working, what is wasting budget and what should happen next.
Demand Generation and Commercial Campaigns
Integrated campaigns across paid search, paid social, email and content.
Social Strategy & Content Direction
Strategy First. AI Accelerated. Content With Purpose.
SEO Content Strategy
Content That Ranks, Converts and Builds Authority
Commercial results across markets
1.5m → 6.2mVisitors in 12 months
−50%Cost per acquisition
+20%Lead quality
What clients say
Adriana was pivotal in getting us approved onto key international marketplaces when we had been struggling.
Ravi KariaFounder and Director, Pertemba
Let's discuss where growth is getting stuck
Book a confidential 30-minute growth diagnostic.
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