Services

Strategy before tactics. Results before reports. Senior marketing consultancy for companies that compete across borders.

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Core advisory engagements

Four ways I work with clients

Strategic, senior-level support to help you enter new markets, build demand and create sustainable international growth.

Go-to-Market Strategy

Clear, actionable market entry and growth strategies for international expansion.

Best for
Companies entering new markets or repositioning internationally.
You receive
Market insight, segmentation, positioning and a focused go-to-market plan.
Typical engagement
6–8 weeks.

Fractional CMO Leadership

Senior marketing leadership without the full-time commitment.

Best for
Growth-stage businesses needing experienced strategic leadership.
You receive
Ongoing strategic direction, team alignment and execution support.
Typical engagement
Ongoing, with scope agreed around the business need.

Marketing Audit & Growth Plan

An independent, expert view of what’s working, what’s not, and where to focus next.

Best for
Companies seeking clarity, renewed focus or preparation for scale.
You receive
A comprehensive audit, key opportunity areas and a prioritised growth plan.
Typical engagement
3–4 weeks.

Demand Generation & Campaigns

Strategic campaigns that build awareness, create demand and deliver measurable results.

Best for
Companies looking to increase pipeline and revenue in new or existing markets.
You receive
Campaign strategy, messaging, channel plans and performance measurement.
Typical engagement
An initial 8–12-week programme.

Specialist execution

Focused expertise for specific needs

Targeted support to enhance your content, visibility and brand presence in international markets.

Social Strategy & Content Direction

A strategic approach to social media and content that builds brand authority and engages the right audiences across markets.

Deliverables / typical engagement
Content strategy, key themes and an actionable content roadmap. 3–4 weeks.

SEO Content Strategy

High-quality, search-led content strategies that increase visibility, attract the right traffic and support long-term growth.

Deliverables / typical engagement
SEO strategy, content roadmap and key pieces. 4–6 weeks.

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Department for International TradeDanish Ministry of Foreign AffairsInternational Wine ChallengeLiquidity ServicesGordex Consulting

Let’s find the right approach

Not sure which engagement is right for your situation?

Start with a confidential conversation about the commercial challenge.

Book a confidential growth diagnostic
No obligation

A focused discussion on your goals

Practical advice

Honest, experienced perspective

Clear next steps

Leave with greater clarity, whatever you decide

Go-to-Market Strategy

You want to sell into a new country. I build the full entry strategy: which market, which partners, which channels, which message and what a realistic 12-month plan looks like. I bring a genuine network across Europe, Brazil and Asia Pacific that takes years to build and cannot be replicated by an agency.

Best for
Companies entering a new country or reassessing an underperforming market.
You receive
Market prioritisation, positioning, partner and channel strategy, budget priorities and a practical 12-month route-to-market plan.
Typical engagement
6–8 weeks.
Book a confidential growth diagnostic

Fractional CMO Leadership

Senior marketing leadership at a fraction of the cost of a full-time hire. I own your strategy, manage your agencies and report to you or your board. You get a decision maker, not a coordinator, with hands-on support to align the team, sharpen priorities and keep execution focused on measurable commercial results.

Best for
Companies needing senior leadership before making a full-time CMO hire or while rebuilding the marketing function.
You receive
Strategic direction, team and agency leadership, budget oversight, board-level reporting and direct execution accountability.
Typical engagement
Ongoing, with scope agreed around the business need.
Book a confidential growth diagnostic

Marketing Audit & Growth Plan

A clear, honest picture of where your marketing is working and where it is not. I review your channels, your spend, your funnel and your reporting, and I give you a prioritised plan you can execute with your existing team.

Best for
Leadership teams questioning performance, structure or return on marketing investment.
You receive
An independent review of strategy, funnel, channels, team, agencies, budget and measurement, followed by a prioritised 90-day growth plan.
Typical engagement
3–4 weeks.
Book a confidential growth diagnostic

Demand Generation & Campaigns

From lead generation to conversion and retention. I design and oversee campaigns across paid search, paid social, email and content, with every decision tied back to a commercial outcome, not a vanity metric.

Best for
Companies with a strong proposition but an inconsistent or underperforming pipeline.
You receive
Campaign strategy, messaging, channel planning, launch oversight, conversion optimisation and commercial performance reporting.
Typical engagement
An initial 8–12-week programme.
Book a confidential growth diagnostic

Social Strategy & Content Direction

Strategy First. AI Accelerated. Content With Purpose.

AI can accelerate research, ideation, production and optimisation. It does not replace market understanding, channel strategy or human judgement. I build structured social strategies around your commercial objectives, identify where your buyers are most active, define clear content pillars and use AI intelligently to make execution faster and more effective without sacrificing relevance, credibility or brand voice.

You receive
Channel priorities, content pillars, tone of voice, governance and an actionable content roadmap.
Typical engagement
3–4 weeks.
Book a confidential growth diagnostic

SEO Content Strategy

Content That Ranks, Converts and Builds Authority

AI can accelerate research, keyword discovery, content planning and production. But without search intent, a clear topic architecture, internal linking, technical foundations, editorial standards and measurement, it simply creates more content. I design the SEO system first, then use AI within that structure to produce useful, authoritative content that can earn visibility and support commercial growth.

You receive
Search and competitor analysis, keyword architecture, content priorities, editorial roadmap and measurement plan.
Typical engagement
4–6 weeks.
Book a confidential growth diagnostic