About Me

I have spent more than 15 years running marketing across multiple countries and sectors.

From leading go-to-market strategy for Alibaba.com across EMEA and Latin America, to demand generation for WorldFirst within Ant Group, to leading digital marketing for the International Wine Challenge—and advising export programmes for the UK and Danish governments. I have managed agencies, reported to boards, navigated tight budgets and built growth strategies in markets where there was no existing playbook.

I work with a small number of clients at any one time. That is a deliberate choice. When an engagement requires additional expertise, I bring in carefully selected senior specialists with experience at organisations including Shell and Too Good To Go.

I remain directly responsible for every strategic decision, workstream and result. If you are a founder, director or CEO who wants a senior marketing partner rather than another agency sending you monthly reports, we will work well together.